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Selling your business is like running a marathon

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Many Entrepreneurs wake up one day and think, “I want to sell.” Some have a health scare or are forced into it. Some receive the coveted letter “XYZ Acquisition Company has been retained and has a qualified client looking to buy YOUR business” (Beware!). And some are just tired and are chronologically ready.

I woke up one day and did the same with running a marathon. Who knows where these thoughts come from, but I mused: It’s doable, yet tough, physical and mental. I can walk. I have two legs. I don’t even need to qualify for most of them. I boldly declared, “With a little sweat and the right attitude, I can do this!”

Exit Strategy Planning

However, success doesn’t come that easily. Even if we are part of the lucky 20% of middle-market businesses to exit, we rarely truly maximize our proceeds upon exit. This is often because of poor planning and a lack of a carefully and strategically consummated exit strategy (as we did with our business plan/strategy). 

Here are four factors that I believe pose significant problems for even the most determined of entrepreneurs – that, with proper awareness and planning, can be overcome:

  • The process is tough! – Assessing, strategizing, planning, preparing, course correcting, crafting, marketing, negotiating, executing, and closing an exit is hard work. Although business owners do many of these disciplines every day, the mindset, tools, and processes are unfamiliar to most owners.
  • Ownership thinking – We think, “Grow,” not “Move-on.” Early in our business lifecycle, we believe “Grow or Die” and later on, “Grow and Sustain,” then even perhaps “Grow and Maximize” for personal wealth or legacy purposes… Exit Planning, however, seems antithetical to all we have done and uses a part of our brain that is not likely to engage while simultaneously running a company.
  • Amateurs – We are not pros at exiting. Most entrepreneurs will exit only once or twice in their lifetimes and business careers. Part of what we have achieved through running a business is the subject matter or industry expertise in our given field. Exiting is not our specialty, so we often neglect the discipline of exit planning as it’s something outside our comfort level. 
  • Timing the Market – Listening to the media or timing macroeconomic cycles that we can’t control causes further paralysis for business owners.

These factors keep many business owners stuck without a firm decision to form a winning exit strategy. We procrastinate, however, at our own peril.

I was ill-prepared for my first marathon (my longest run was 15 miles). After hobbling across the line, totally spent, and missing my goal significantly, I learned my lesson and made sure that the next time, I would have a plan and stick to it. I was prepared, however, for my second race. The last three miles to the finish line were still challenging, but having a plan and being 100% ready for the mental and physical rigors made the journey that much sweeter.

Selling your business is like a marathon. You may wake up one day and decide you want to do it, but having a plan makes it all the more worth doing.

The following questions an Entrepreneur must ask are:

  1. Am I mentally and financially prepared to live a life without my company as part of my identity?
  2.  Am I financially prepared to maintain my lifestyle and meet my retirement goals by selling my company?

As we will see, having a plan to maximize value is only part of the readiness equation.  

Exit Well!

To arrange a confidential call to discuss how Merit Investment Bank helps companies and their leaders take share and achieve exit velocity, please call:

Craig Dickens, CEO @ 253-370-8893 

Email Craig.Dickens@meritinvestmentbank.com 

 Book A Discovery Call

Merit Investment Bank, a leading middle market investment bank, with a specialization in building products, is honored to have served as exclusive advisor to VaproShield (“VaproShield”) in its sale to (Muncaster Capital.)

by: Merit Investment Bank

SEATTLE – October 31, 2025 – PR.com – Merit Investment Bank (“Merit”), a leading middle-market investment bank with deep expertise in the building products and construction materials sector, is pleased to announce that it served as the exclusive financial advisor to VaproShield, a premier manufacturer of high-performance air and water barrier systems, in its sale to Muncaster Capital, a privately held investment company based in Texas.

This strategic transaction represents a significant milestone for VaproShield, a recognized innovator in the building-envelope industry. For more than two decades, the company has pioneered the design and manufacture of high-performance, vapor-permeable air barrier (AB) and water-resistive barrier (WRB) membranes and accessories. Through its commitment to research, sustainability, and customer-focused innovation, VaproShield has become a trusted partner to architects, builders, and developers seeking to enhance energy efficiency, moisture control, and long-term building performance.

“The sale of VaproShield shows what’s possible when visionary founders create real value and plan strategically for an exceptional exit,” said Craig Dickens, Chairman of Merit Investment Bank. “We were honored to help align the company with the right partner, culture, and capital for its next stage of growth. This milestone reflects years of innovation, discipline, and thoughtful preparation leading to an outstanding outcome.”

The acquisition by Muncaster Capital, am ESOP, will provide VaproShield with additional resources and strategic backing to expand operations, accelerate innovation, and strengthen its presence in both domestic and international markets. Muncaster’s long-term investment philosophy aligns closely with Vaproshield’s mission to deliver environmentally responsible, high-performance solutions to the construction industry.

“VaproShield has built an exceptional brand through innovation, sustainability, and performance,” added Chris Barnes, Managing Director at Merit Investment Bank. “It was a privilege to advise such a forward-thinking team whose commitment to excellence andcustomer trust has made them industry leaders. This transaction delivers a strong outcome for shareholders and positions VaproShield for its next phase of growth.”

Legal counsel for the company was provided by Holland & Knight LLP. Merit extends its appreciation to Stephen McKay and the firm’s M&A team for their seasoned legal guidance and support throughout the transaction, ensuring a smooth and efficient closing process.

The company was also advised by Baker Tilly US, LLP. Merit acknowledges Preston Smith, Director – Transaction Advisory, and Michael Hurst, Partner – Tax, for their expert guidance and transactional support. Their technical insight and professionalism were instrumental in achieving a successful closing.

About the Buyer

Muncaster Capital of Texas, Inc. is a privately held holding company based in Ennis, Texas, primarily associated with the building materials and protective coatings industry. Established in 1986, it serves as the parent company for Polyguard Products, a leading manufacturer of high-performance barrier systems, air and moisture membranes, and protective coatings used in construction and infrastructure projects.

Muncaster Capital oversees operations focused on innovation, sustainability, and long-term business growth within the building-envelope sector. As a mid-sized, family-owned enterprise, it plays a strategic role in managing assets, guiding corporate development, and supporting Polyguard’s mission to deliver durable, energy-efficient solutions to the construction industry.

About Merit Investment Bank

Merit Investment Bank is a leading boutique investment bank focused on serving founder/family-owned middle-market, technology-forward companies. The firm principally executes sell-side M&A, as well transactions with specific emphasis on the building products technology, infrstructure, consumer, and manufacturing/distribution/industry 4.0 sectors.

In addition, Merit offers services including buy-side M&A debt and equity capital raises, restructuring advisory, business valuations, and project financing.

Securities offered through Finalis Securities LLC, Member FINRA/SIPC. Merit Investment Bank and Finalis Securities LLC are separate, unaffiliated entities

Contact:

Craig Dickens, Chairman

Merit Investment Bank

Craig.Dickens@MeritInvestmentBank.com

253-370-8893

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